How to Keep Your WordPress Site Running Fast

Aside from choosing a good host with the most modern servers, keeping your WordPress site running as fast as possible will help you make more sales, and it will just make people happier with your website. While WordPress is innately a fairly fast system due to its light installation, there are many things that you can do to improve its speed even further.

Caching Plugins

These plugins, like the W3 Total Cache plugin, are made to improve the user experience on your website. Not only do they make it much easier for the user’s browser to cache your website, but this enhances server and downloading speeds. You will notice a huge difference before and after installing this plugin. Like most add ons, these are very light and they won’t weigh down your system.

Upgrade WP

Never, ever forego a WordPress update. While the updates don’t change many things on a superficial level, you will find that they make major changes to the background information (like coding and security). First of all, getting WordPress fully updated means that there will be fewer ways for hackers to attack your website. Fewer hackers and viruses always improve loading speeds. The second thing that this does is directly improve speed. Many of the updates improve WordPress’s coding so that it’s lighter and runs much faster than before. Just spend a few minutes updating the CMS. Your patience will be rewarded.

Lighter Template

The heaviest thing about WordPress is the template. This takes the longest to load and it requires the most memory. While you definitely need a good template to ensure that people like your website and continue coming back to read new content, you shouldn’t choose one that has unnecessarily large files or an expansive coding footprint. It’s best to use a theme or template that uses small images, relies mostly on clean and optimized coding and is made for speed.

No Heavy Files

As mentioned above, the theme is usually the heaviest file because it has many colors and shapes. At the same time, many bloggers use heavy files to make their articles look better. However, these are ruining the use experience because they will make it take much longer for the website to load. For example, do you have an overly large picture or a long video uploaded to your website? These types of files will slow you down. Either get rid of them or shrink them down so that your website will load much faster.

Valid Coding

All of the coding on your website should be valid. Some web designers and developers prefer to use hacked coding because it makes it much easier to get around common restrictions and problems, but the issue here is that invalid coding is slow. This is because it slows down rendering. First of all, the browser may not know how to render a certain area. Having invalid code forces the browser to make assumptions about your design. This also slows down the browser because it doesn’t know what to do. It will take a few extra seconds for the browser to decide how to use the hacked code. Be sure to run your theme and entire blog through a validator. This will check the blog for any bad coding so that you’ll never exactly where the problem is.

CSS and JavaScript Placement

Rearranging where CSS and JavaScript appear in your coding can make a big difference in your loading speeds. CSS should appear in the top in the head section. This is because CSS will load fastest here. Placing it anywhere else will prevent progressive loading. JavaScript is the opposite. It should be placed in the footer section, otherwise it will prevent progressive loading. Your page will be exactly the same, but this slight rearrangement will make your page load much faster. This is because CSS is very easy to load, and it will come up in a second or two. JavaScript is a little harder, so placing it near the bottom will give the server more time to work on it.


WordPress is a fast system, but there are many things that you can do to make it even faster. This is essential if you want to get the most organic traffic or have happy visitors that would enjoy coming back.

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